Rivalry Among Existing Competitors

Cutthroat competition is more likely to occur when :

Numerous or equally balaanced competitors

High Fixed costs
high storage costs
lack of differentiation or switching costs

Diverse competitiors
High strategic stake
High exit barriers


The Five Forces are Unique to your Industry

- Five- forces analysis is a framework for analyzing a particular industry
* yet , the give forces affect all the other businesses in that industry