Impossible Knowledge
2014年11月1日星期六
2014年5月19日星期一
What is Marketing ?
Marketing, more than any other busines function, deals with customers. Understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice. Although we will expbut enduring promiselore more detailed definitions of marketing later in this chapter, perhaps the simplest definition is this one: Marketing is the delivery of customer satisfaction at a profit. The twofold goal of marketing is to attract new customers by promising superior value and to keep current customers by delivering satisfaction.
Wal-mart has become the world's largest retailer by delivering on its promise, "Always low prices- always." FedEx dominates the U.S. small- package freight industry by consistently making good on its promise of gast, reliable small-package industry by consistently making good of fast, reliable small-pakage delivery. Ritz-Cartlon promises and delivery truly : memorable experience" for its hotel guest. Coc-cola, long the worlds' leadng soft drink , deliver on the simple but enduring promise, always thirst- quenching, always good with food
2014年5月17日星期六
Improving your CV
Include
"action words" such as "motivated" "achieved"
because they create a positive impression.
Bullet point lists
of capabilities / achievements but be careful not to overuse bullet points
because that can cause a negative reaction from the reader.
Why not evaluate
your personal qualities in "talent statements“. Remember that this is your
CV and your one chance to sell yourself to an employer. Why should they want to
employ you in this role? What are your particular talents?
Draw up a “Skills
Chart” to help you to decide what key skills you have and which should be
mentioned in your CV.
Top
Tips:
Review your CV objectively asking:
Ø
Is the layout clear?
Ø
Have I included all necessary relevant
material?
Ø
Have I excluded all irrelevant material?
Ø
Is it tailored to the requirements of the
employer / job?
Ø
Is the most important information on the
first page?
Ø
Are my key skills highlighted?
Ø
Have all spelling and grammatical
errors been removed.
5.3 Still short of ideas?
There are lots of websites with examples and
also with CV templates. Use them to gather ideas. But beware of using standard
templates. It is usually apparent to an employer that the applicant has used a
standard CV template and you are likely to create a much better impression by
producing a CV which is unique to you.
Remember that you need to stand out from the
crowd. An employer initially reading CV’s is likely to focus quickly on the
first half of the first page before deciding whether to read further. So it is
the first half of the first page which you need to use to make a maximum
impact.

The Prospects web site provides
guidance on CVs and Covering letters on the following pages:
This link provides good annotated examples of the
different types of CV and comprehensive guidance on what to include in your CV.

Read the guidance on this website on what NOT
to do in your CV!
6. COVERING LETTERS
If
you are using your CV as part of a specific job application or sending multiple
CVs out to employers as a speculative exercise, you will need to include a
covering letter to put your CV into context and make sure that it doesn’t
simply get overlooked.
Generally
covering letters should be tailored to specific roles and are an opportunity
for you to demonstrate your skills in relation to that specific opportunity.
Covering
letters should be no more than one side of A4 and should be addressed to a
named person within the organisation, otherwise the covering letter and your CV
may only reach the bin!

They
should include your own contact details. These letters are normally formal in
style and of course should be correct grammatically and free of spelling
errors.
This
principal applies to CVs as well but is arguably even more important in the
case of the covering letter as any mistake at this stage is likely to consign
your letter to the waste bin without further consideration.
A suggested five paragraph approach to
preparing covering letters:
1. Introduction.
2. Why you are interested in the role.
3. Why you are interested in the organisation.
4. Your key skills.
5. Availability for interview.

7. FURTHER MATERIAL
There are many more resources on the
“Businessballs” website:
Plus if you search for CV on the internet you
will find many additional resources too.
Summary
Having read the Study Notes you will have
identified that:
1. CV’s come in various types and styles
and there is to need to follow any particular type.
2. It is vital to ensure that your CV
achieves maximum impact.
3. There are clearly a number of things
which you should not do in a CV and failure to follow this is likely to lose
you the prospect of a job.
4. CV’s
should be tailored to the job for which you are applying.
Now
complete the questions on Blackboard which are designed to test your
understanding of this Paper. You will receive immediate feedback.
ANSWERS
Suggestions for answers to Quick
exercises:
2014年5月16日星期五
Interview
4.2 Content
If
aspects of presentation can be subjective there is widespread agreement on the
content of the CV. You will certainly include personal details such as your
name and contact details including email and mobile phone details. You don’t
need to include your age or date of birth and it would not be normal to include
a photograph. In fact in the UK such personal details including gender cannot
be requested because of anti-discrimination legislation. You may of course
choose to include such information if you wish.
Many
CVs now follow this up with a brief profile and career objective(s). This needs
to be brief and to the point, honest and realistic. You need to take care to be
positive but avoid clichés which could make this appear to the reader as trite
or even tacky.
You
need to include a complete career history with dates and make sure there are no
gaps because this will be one of the first things a potential employer will
spot. Where there are gaps you need to be in a position to explain them at
interview.
With
all of these historical sections, reverse chronological order seems to be the
preferred approach this is because generally speaking the employer will be
interested in your most recent experience.
You
will include your educational achievements from secondary school onwards and
these days employers will expect to see some assessment of your skills profile
as well as a comment on interests,
achievements and
responsibilities.
It is normal to include two referees. But you need
to ask if they are willing to be named as referees first. Try to get blanket
approval from your referees so you don’t have to refer every application back
to them.
The different sites listed in the references at the
end of this Paper provide more specific details on the content under each of
the main headings.
4.1 General Presentation
If the CV is being used as a means of getting a job, whether in a speculative way or as part of a specific application, it should be obvious that it will be one of many CVs potentially seen by an employer so it does need to stand out from the competition but it also needs to be brief. It is, after all, a summary.
Most of the guidance does seem to be agreed on this point and the optimum length for th eCV would appear to be two pages. This has the advantage of being printed on two sides of a single A4 sheet of paper so it is easy to handle ( no staples) and quick to read. It is also easy to copy but here remmeber that colours may look great on the original but may not copy so well if the CV is photocopied.
Of corse it can be quite difficult to include the level of detail desired and so the space needs to be fully and well utilised withou tbeing overcrowded or cluttered
Linked to the length of the CV is the requirement that it should be easy to read. To a significant defree this is about the way in which is formatted. A lot can be achieved through careful use of fonts and layout. Too much bold or underlining and nothing will stand out.
The apperanced of your CV need to be unfussy with careful use of bold emphasis. It should avoid distration such as background images or borders around tables. Producing a good layout is about clarity in the wy the information is set out on the page and this, in turn, is about the relationship between text and the space around the text so careful though needs to be given to margins and spaces between paragraphs.
The quality of the paper send a massage about you too ....
CV Writing Guidelines
CV's are potentially very subjective. As you will see later, different styles of CV may impress different people. SO there is no single "right" way of writting nd presenting your CV.
But there are some generic guidelines to follow and certainly there are things which you definetely must not do in a CV. Get it wrong and even a simple type in your CV can cost you the job
You need to stand out from the crowd and showcase your skills and abilities !
Purpose of CV
The purpose of A CV
- FIrstly, it is used in the xontext of job application as a means of communicating information to potential employers
- Secondly it is often used by employers as part of internal evaluation and appraisal and so it is important to keep your CV up to date.
So it is an important record of both professional and personal development. A CV should be an important tool in both finding a job and progressing in your chosen career.